The BlueBar Blog
How I found excellent source material to create months worth of fantastic content for my B2B client
How I generated dozens of the BEST content ideas I’ve ever created. I work exclusively with B2B companies and let’s face it, sometimes the topics are a little dry. They only appeal to a specific niche - my client’s targeted audience which often is not very...
The Case for Clearly Defining Your B2B Audience
Keeping B2Bs on their prospect’s radar until they’re ready to buy If you don’t know who you’re selling to - and why your products or service will make their life better - you’re wasting your time. When B2B companies clearly define their target audience,...
What is Lead Nurturing?
In B2B sales, it's not uncommon for months or even years to pass between when a prospect first learns about your solution and when they are ready to start the buying process. The key to success during this time is effective lead nurturing. Lead nurturing is the...
20 Things Bad Guys Can Do With Your Gmail Password
Why is Protecting my Gmail Password so Important? Is it a big deal if someone figures out your gmail password? Yeah, it can be pretty bad. 20 things a hacker can do with a person's gmail login and password, Here's the list - assuming no multi-factor authentication...
Protect Your Business from Cyber Threats: Simple Steps for Stronger Security
The cyber bad guys were busy over July 4. It’s being reported that around 10 billion passwords were somehow accessed and published on a dark site where other bad guys can get access to them.. Here’s the Forbes article but Google the search term: RockYou2024 to see all...
How To Optimize Your Website To Help Your Visitors Do Business With You
How To Optimize Your Website To Help Your Visitors Do Business With You To conduct business today, a website that is well laid out and important information is easy to find is table stakes. Visitors to your website have ZERO patience if they have to hunt for info...
