Keeping B2Bs on their prospect’s radar until they’re ready to buy If you don’t know who you’re selling to – and why your products or service will make their life better – you’re wasting your time. When B2B companies clearly define their target...
In B2B sales, it’s not uncommon for months or even years to pass between when a prospect first learns about your solution and when they are ready to start the buying process. The key to success during this time is effective lead nurturing. Lead nurturing is the...
