Buyers' Research Hub
Buyers’ Research Hub: Content Gap Analysis
A well-organized Buyers’ Research Hub positions your company as a trusted expert while allowing you to control the narrative of their research journey.
Download our Content Gap Analysis spresdsheet below.
B2B buyers are more self-reliant than ever, with most completing over 70% of their decision-making before speaking to a sales rep.
In order for your website or social platforms to properly educate your buyers you need to cover all bases.
We view “covering all the bases” as providing content for each of the top level categories that your buyers are looking for:
- Problem identification
- Solution Presentation
- Buyer Education & Industry Insights
- Value Proposition
- Financial Considerations
- Support, Onboarding & Migration
- Security & Compliance
- Company Credibility
Content gaps in any of these areas can lead your buyers to a competitor site – which you don’t want.
We’ve developed a straightforward content gap analyzer to help you do a couple of things:
1. Categorize each piece of your existing content so you can strategically position it on your site or social platforms.
2. Use the spreadsheet to score each of your existing content pieces and note which may need a refresh.
3. Understand what content you’re missing.
Download the spreadsheet in .XLS format. Click Here
Download the companion “How-To guide .PDF. Click Here